Costa Coffee Franchise
The Brief
Architect Charles Azzopardi (Perit #680) approached me regarding a collaborative opportunity for the design of Costa Coffee's newest café in Malta. Situated within a prominent development in the bustling square of the sea-side town Bugibba, this project presented an exciting challenge. The franchise manager expressed a desire to subtly diverge from previous branding strategies, aiming to infuse the café with a distinctive character while maintaining the essence of the Costa brand. The design brief called for the incorporation of a new 'coral' color alongside the iconic Costa red, complemented by shades of pink and distinctive palm prints.
The Final Renders, Post Production
Following several iterations presented to the franchise manager, the below set of six (6) interior renders and two (2) facade renders were formally submitted and subsequently approved by the client. It was communicated that these renders were then forwarded to the Costa Coffee Head Office for the final approval of the local franchise's initiative.
View 1- Seating with Bean Logo
View 2- Seating from Bar, inc. Merch stand
View 3- Terrazzo Bar
View 4- Beans Logo
View 5- Seating Area
View 6- Banquet Seating with Art
Facade- Single wordmark on white plaster and two projecting signs
Facade front view
Production Stage
Once the space and assets were modeled in Blender, the layout as presented by the client via CAD was replicated and textured according to the client's initial brief. The 'coral' colour was predominant throughout the initial test renders
Great care was given to the brand guidelines that were presented to me together with the CAD drawings. The like the merchandise stand had to be modeled to spec, while the chairs were modified from an existing asset at my disposal. The specifications for the facade and it's logo were quite rigid and a number of tests back-and-forth had to be managed, as the owner of the building itself was not keen on a Costa-Red facade.
The franchise manager began drawing back to emphasis on the coral until they were pleased with the balance. In the rendition above, it was limited to the wall adjacent to the bar, complimenting the gold "3 beans" logo.
Post- Submission
The project was successfully executed within a condensed timeframe of two weeks, driven by the client's imperative to meet challenging deadlines. The Costa Coffee Cafe in Bugibba has since commenced operations, showcasing a polished aesthetic and open for business!
